🚀 Drill Bit Baby Drill Bit

🧑‍💻 Drill bit innovation continues to drive improvement for operators drilling operations along with RSS, Mud Motor advances, AI/Digital technologies, Automation, and MPD. These are the latest findings in Kimberlite Research's 2025 Drill Bits report, published last week.

🛒 Operators have many choices for drill bits, each offering differentiated capabilities and value globally. Focusing on the North American land market in this post, we see some notable shifts.

🥧 North America Land: Ulterra Drilling Technologies L.P. and Baker Hughes both posted gains in the 2025 report based on voice of customer reviews, with observed improvements in performance and customer loyalty as measured by the Net Promoter Score. Ulterra is firmly positioned as delivering strong value while Baker Hughes is positioned as the premium provider in the market. Halliburton posted small gains Y/Y, SLB held steady, and NOV, Varel Energy Solutions, and Taurex Drill Bits all posted declines.

➡️ As operators push the limits in drilling efficiency and well construction complexity, operators are increasingly seeking partnerships with providers that offer the best technology and services, emphasizing the importance of performance and value over price.

📈 These trends underscore a changing dynamic in the global drilling market, reflecting broader economic factors, technological advancements, and strategic shifts within the industry. As we navigate these changes, the need for strategic partnerships and a focus on service excellence has never been more crucial.

🔎 Interested in a deeper dive into the 2025 Drill Bit report? Reach out for insights and further discussion on how these trends may affect your business.